HFSS Regulations - What do they mean?

HFSS Regulations - What do they mean?

HFSS Regulations - What do they mean?

Recently, you might have read about HFSS regulations that have come into effect this month. So, we thought we'd put together this handy blog post with all the information that you need to know. We'll cover:

  1. What is HFSS?
  2. Why is HFSS important?
  3. What does HFSS mean for snacks?

What is HFSS?

HFSS is an abbreviation, used to describe food and drink products that are high in saturated fat, salt and sugar.

Why is HFSS important?

The HFSS regulations have been put in place by the government to tackle the huge obesity problem in the UK. 

Obesity is actually one of the most significant health issues the country faces, with two thirds of adults being above a healthy weight. For children, over a fifth in England are overweight or obese by age 5, which rises to one third when they leave primary school aged 11. 

Those are some scary statistics. We know that overconsumption of food and drink high in saturated fat, sugar and salt lead to weight gain and eventually obesity. So the HFSS regulations aim to restic promotion on these products, in the hope that consumers will choose healthier options.

The restrictions on promotion are categorised by three pillars: 

  1. Volume promotion
  2. Advertising
  3. Location of products in store

This means that you might start to notice that HFSS or ‘unhealthy’ foods, like chocolate and crisps, are at the far end of the store - and that you won’t be able to get them on ‘buy one get one free’ or ‘two for one’ deals. The government’s aim is that by restricting promotion of unhealthy foods, the consumer will reach for healthier options that will improve their diets and reduce children’s sugar intake.

Some examples of HFSS products:

  • Crisps
  • Chocolate
  • Sweets
  • Cakes
  • Pizza
  • Chips
  • Soft drinks

So what does HFSS mean for our roasted fava bean snacks?

Well, for want of a better phrase, it means loads of opportunity. We’re hoping that there’ll be increased visibility of better-for-you brands that are HFSS compliant, just like us.

It should also mean that healthier options are easier to find in store, so it's never been simpler to make better food choices.

Are fava beans good for you?

Yes! As well as being HFSS compliant, our roasted fava bean snacks are also:

  • High in protein
  • High in fibre
  • 100% British

You can shop them in a range of stores, including Holland and Barrett, Coop stores, TK Maxx, Booths and Ocado!